Color Printing

Are you interested in the persuasive and influential use of color in everyday business processes? Ed & Ed can help you understand and implement color to benefit the design of your document.

There are three areas that you need to consider when using color. First is the intent of the designer. Why is the document being made? Do you want neutral colors or is vibrant pastels more your style? Second, you must know your audience. Who the document addresses is just as important as why the document is made. It helps you know how to set up the content. Lastly, how will you show you content? Color can create the ability to output your vision easier.

The impact of color has been significant on an unconscious level. Studies have shown that 60% of consumers have decided to buy a product because of its color as opposed to quality or price guarantee. First impressions can take only one minute to sink in and color is the most important player in this critical decision. Presentation is key to the success or failure of any document.

Dr. Max Luescher, a Swiss psychologist, has related the mind to the meaning of color. He found out how to connect certain colors and their relationships to different traits. There are four “psychological primary colors.”

Dark blue: represents a need for tranquility
Green: persistent, obstinate, and self-centered
Orange-Red: Excitable and assertive
Yellow: Extroverted, optimistic, and joyful

Here are some other examples of colors representation.

Red has an emotional charge and can even raise your blood pressure. It creates excitement and is associated with danger, war, power, strong passion, desire, and love. It can even increase your appetite.

Yellow is happy. Not only can yellow attract attention because of the most obvious of reasons, it is cheerful and can stimulate mental activity. If you are looking for contrast then yellow could by what you are looking for. Yellow can have the appearance of being brighter than white if over used and in percussion can create a disturbing feel, so be careful. It is the most complex color to see and is recognized by humans faster than any other color out there. Companies with products associated with energy and technological innovation combine yellow’s spontaneity and red’s impulsive power for their trademark.

Blue is the color of trust. It is a calming color of tranquility and security. Most people relate it to loyalty, wisdom, trust, confidence, and intelligence. Blue is the opposite of red and tends to affect and can actually suppress the appetite.

Orange combines happiness of yellow and the energy of red. It symbolizes determination, enthusiasm and success. Also it can give the impression that whatever it is being used on is affordable. It is great to promote food since orange is a close color to red.

Green can suggest endurance and stability. It can be used to represent harmony, growth, freshness, and safety. What humans usually associate green with is money and wealth. Because of the interest now days with “going green” the color is the only one that can promote organic foods and products effectively.

Violet or purple takes the energy and strength of red with the stability of blue. It represents nobility, ambition, power and luxury. It symbolizes extravagance and wealth and is associated with dignity, independence, wisdom, and magic.

White reminds people of purity, wisdom, and innocence. It is considered perfection. White is generally positive and often is the color of charitable organizations, low-fat foods, and dairy products.

Black is viewed as elegant, powerful, and formal. Be careful, it can also represent death. It can have a negative association like blacklisting, black humor and so forth but iIn marketing it is dignified. It can also be viewed as prestige.

As you can tell the color of a document can create a feeling or expectation. Be sure that your color fits your document. We can help you with pure color and send that emotion to your client. They will notice.

Color Printing

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